Byline: Subira Shaw

Room 4426
Blue Ice/Blue Ice Jeans
What a difference 13 years make.
The powers behind Miami-based Blue Ice recently decided to reengineer the blouse-pants motif guiding the misses’ collection since its 1989 inception. In addition to steering the line toward knitwear and more contemporary styling, owner Robert Knyper is introducing a new jeans group for fall.
Size 2-18 silhouettes come largely in comfort-based, European novelty fabrics like stretch gabardine and cashmere; they include boot-cut studded leather pants and cashmere jean-style jackets. Wholesale prices range from $29 to $185 wholesale.
With fall come printed stretch corduroy jeans and modified motorcycles jackets in solids and prints recalling Andy Warhol artwork and Italian frescoes. Wholesale prices run $29-$129. Sales for Blue Ice jeans are projected at $2 million by yearend.

Room 4440
Failing to find the right jackets to stock in her San Francisco boutique, Firuze Hariri decided to make them herself in 1998. So began Beluva, a line of novelty jackets aimed at a contemporary consumer 30 to 45 years old. Averaging $110 wholesale, most of the blazer-style pieces are reversible cotton and rayon or wool and rayon blends. Floral and bamboo prints are among the newer styles, along with a hip-length French houndstooth jacket in wool and a herringbone body with a mandarin collar.
For fall, Hariri will introduce silk knit tops, wholesaling for $34, and wool gabardine pants ($74) in clean-front and low-waist silhouettes. Colors including brick and eggplant will match the line’s core items.
Beluva has 700 accounts, chiefly with specialty stores, and for 2002, a projected sales volume of $2 million wholesale.

Room 2G12
While comfort and spontaneity are the key elements of Troo, the new contemporary sportswear line at Samantha’s House of Style, the collection emerged from of a very formal event.
“I got married last fall, and during my honeymoon, I was looking for clothes in which I could run around and still look cute,” said owner and designer Stephanie Heflin. “I couldn’t find a thing.”
Heflin filled the void by creating T-shirts with sequin slogans like “Freedom” and “Pride.” The T-shirts have since evolved to include a wider array of glittery emblems, from street signs to poodles, with coordinating fitted sweatshirts and pants. Fall silhouettes include “denim-treated” or whiskered pants in fleece, and a group of stretch lace tops. “Peekaboos,” the underwear component, offers thongs, briefs, bras and camisoles in a baby cotton rib studded with Swarovski crystals. Wholesale prices range from $10 for a panty set to $44 for fleece pants.
With 200 specialty store accounts, Troo has a volume of $1 million wholesale estimated for yearend.

Rooms 4C14, 4123
Diane Katzman Design
During a time of ubiquitous flag-waving and bold displays of patriotism, St. Louis, Mo.-based bridge jewelry designer Diane Katzman has her own way of expressing American pride. This fall, she introduces a pewter collection that celebrates history with pieces named after Betsy Ross, Abigail Adams and Martha Washington.
Called the “American Pewter Collection,” it incorporates American-made pewter with various stones in necklace, bracelet and earring sets. The three groups are available in all three types of pieces: The “Betsy” is offered in red jade, pearl and turquoise and features beads encapsulated in pewter cages connected by Swarovski crystals; the “Martha” comprises bronze, porcelain, and powder blue pearls with pewter and Swarovski crystals and the “Abigail” mixes crystal and pewter accented with an amethyst dangle. “Pewter Voices” is a series of bracelets each with a single “feel-good” charm at the toggle, including a miniature chair and a pewter Hershey’s Kiss. Wholesale prices for the pewter, gold vermeil and amulet groups range from $15 for earrings to $275 for necklaces.
The 2 1/2-year-old line often pairs the old and new by combining vintage charms and semiprecious stones with contemporary materials.
The Diane Katzman Design collection is found in about 275 high-end boutiques nationwide. Volume for 2002 is projected at $2.4 million wholesale.

Room 2G50
Topsy Turvy
Two-and-a-half-year-old Topsy Turvy, created by twentysomething Monique Moizet, is known for its whimsical use of materials, including fake fur and Astroturf.
The Los Angeles-based firm, which targets shoppers between the ages of 15 and 35, recently upgraded its design approach.
“About six months ago, we started kicking up the technology and using a new printing process,” said vice president of sales Marc De Longeville. “We’ve also widened our scope of resources to achieve a more unique look.”
The new design direction is evident in the line’s latest offerings. Handbags, which wholesale between $15 and $45, include sequin-trimmed cloth hobo styles and totes with designs inspired by abstract art and ads from the Fifties. Belts, which wholesale between $20 and $50, feature suede and leather straps with fringed ends. And a group of top-stitched leather styles with brass buckles bows this season. Topsy Turvy’s T-shirts wholesale between $18 and $21 and are emblazoned with bold words — including “sexy” and “vixen” — and feature sequin-trimmed graphics. Topsy Turvy has about 600 accounts, including Bloomingdale’s, Nordstrom, Henri Bendel and other specialty stores.

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