MIXING IT UP WITH FASHION, FILM AND TECHNOLOGY
Byline: Katherine Bowers
LOS ANGELES — What do you get when you mix corporate America with youth-minded filmmakers, fashion designers and graphic artists — and then throw in the youth themselves, partying alongside?
Ideally, a cross-pollination of business ventures, according to event planners Jed Wexler and Patrick Courrielche, who are launching Re:Mix, a new trade show-cum-networking event-cum party here Nov. 1-3. A location has yet to be announced, although Wexler said he’s on the cusp of inking a deal with a downtown museum.
Re:Mix is an evolution of Ritual Expo, the touring music-fashion bash Wexler and Courrielche inaugurated in 1997. But the new incarnation aims to add a business-to-business component by selling booth space to between 50 and 75 exhibitors and by having keynote speakers. Public relations guru Lynne Franks (who inspired the “Absolutely Fabulous” character Edina Monsoon), will help promote the event, as well as take an unspecified financial stake. A kick-off schmooze-fest will be held Thursday evening at hipster bar Temple, here.
“We’re trying to match the creative people with the corporate people looking for them,” Wexler said, noting Re:Mix will be unusual in spanning the fashion, film, technology and music industries. “Here’s a chance for someone in fashion to meet the creator of the X Box, for example.”
Wexler is working on a slate of musicians to perform throughout the event. And he plans to invite youthful partygoers to enjoy the tunes and provide atmosphere. “Bringing a consumer component will give the show more energy,” he said.