ADDING TO J.LO’S WORLD: LANCASTER TO LAUNCH ESSENCE OF CELEBRITY
Byline: Cassandra Chiacchio / With contributions from Andrea M. Grossman
NEW YORK — What exactly is the scent of J.Lo? Well, no surprise, it’s sexy.
The singer, dancer, actress and fashion designer will have her first fragrance, a fresh floral musky scent, this fall.
This development confirms a report that appeared Jan. 11 on page 2. Sweetface Fashions Co. LLC — formed by Jennifer Lopez and Andy Hilfiger last April — has signed a worldwide licensing deal with Lancaster Group U.S. to develop and market fragrance and cosmetics for the brand.
One source noted that “an agreement in principle” was struck three months ago between Lopez and Lancaster, and since then, “Lancaster quickly came to the table to make the deal happen.”
Financial terms of the licensing deal were not disclosed.
Lopez joins a roster of other entertainers such as Russell Simmons, Joan Rivers and Susan Lucci that have all launched fragrances.
According to Catherine Walsh, senior vice president, international marketing, cosmetics and American licenses for the Coty-owned Lancaster Group Worldwide, “Jennifer brought with her a vision for this fragrance, its packaging and its design, and her creative direction has been a significant factor in its development. She is a natural fit for cosmetics and fragrances.”
“She represents a style and energy that will be expressed through every aspect of the fragrance products. Jennifer Lopez represents an exciting new addition to our portfolio of living brands,” said Bernd Beetz, chief executive officer of Coty Inc.
The fragrance is the next step in Lopez’s multi-tiered lifestyle plan. The J.Lo by Jennifer Lopez contemporary sportswear collection, of which Lopez is creative director, launched last November and is currently in 1,000 U.S. department stores.
Ads for the line, featuring Lopez, will appear in April and May magazines as well as outdoor venues. It was previously reported in WWD that J.Lo by Jennifer Lopez will spend $5 million on advertising for the year.
There is no word on how the fragrance will be advertised.
Sources expect the sportswear collection, in addition to the licensed girls’, preteen and swimwear lines, to generate $100 million in wholesale volume in the first 18 months.
Footwear, eyewear and a men’s line are expected to eventually follow.
“The dynamic and creative energy of the Lancaster Group is exactly what I am looking for in a partner to bring this fragrance to the market,” said Lopez in a statement.”I think people will find that this fragrance embodies the J.Lo brand’s spirit, character, energy — it is a true reflection of the modern, independent, yet passionate woman.”
The yet-to-be named scent will initially be launched in the U.S., the U.K, Germany, Austria and Switzerland. Distribution of the fragrance will parallel the distribution of the clothing line and include Macy’s East, certain doors of Burdine’s, Rich’s, Marshall Field’s, Robinson’s, Foley’s, May Co., Kaufmann’s, Dillard’s and Nordstrom.
Lopez’s appeal to young women rivals other celebrities, making her fragrance a good bet for success. Last week a casting call for potential models for her new clothing line, J.Lo, drew more than 3,000 young women to Macy’s Herald Square.
Macy’s Del Amo in Los Angeles, Burdine’s in Miami, Macy’s East in Puerto Rico and Rich’s Lenox Square in Atlanta also participated.
According to Paul Wilmot, Lopez’s representative for her fashion line, Lopez will make personal appearances to promote the new fragrance. Wilmot described Lopez as “a real fragrance person, who surrounds herself with fragrance and candles.” He assured that Lopez will play a major role in creating the fragrance.