KRT TO CLOSE HOUSE
Byline: David Caplan
NEW YORK — Fashion publicity house KRT, whose client roster over the years has focused on edgy, young, designers, will shut down April 30.
The firm — whose moniker is an acronym for its founders’ surnames — was launched in May 1994 by Anne Rogers, formerly the p.r. director at Showroom Seven, her assistant at Showroom Seven, Lee Krispin, and Chrissa Theodore, previously the creative director at New York ad agency SSI. Among its current clients are Zaldy, Dr. Martens and designer Wynn Smith’s Wink line.
Past clients include Daryl K, William Reid, Barbara Bui and the Levi’s premium labels, Levi’s Vintage Clothing and Levi’s Red.
“It was time for us to look into new things for each of our personal hobbies — mine is in film, Lee’s is music and Chris’ is art — and it allows us to have some freedom to be consultants in those arenas,” said Rogers in a telephone interview from KRT’s offices in Manhattan’s meatpacking district, which was an uncharted hipster nabe when the trio landed there eight years ago. While Rogers and Theodore plan to serve as consultants, Krispin will head to Barcelona to work as a deejay. The three founders will remain through April, while the firms’ five other staffers left the firm last Monday.
Rogers said the sluggish economy “did affect it [KRT] in terms of pulling back on alternative advertising, which is what we did, but it was more a time of reflection+it’s been full-on for eight years, so we thought this was a good time to break away and see what other things are out there.”
Rogers added that one of the firm’s proudest accomplishments was “being able to take an unknown designer, like Daryl K, and making her a major fashion resource to the point where she has such brand identity.”