PERRIN HALTING PRODUCTION ON WHOLESALE BUSINESS
Byline: Joshua Greene
NEW YORK — Christina Perrin is taking a step back.
The designer said Wednesday that she will stop production of her wholesale business and focus on made-to-order eveningwear in an effort to downsize the company to a more manageable size, where Perrin will have more control. In addition, Perrin will continue to produce her swimwear line and a limited amount of leather and fur items.
“I just wanted to make my company a size I could have more control over,” Perrin told WWD in a phone interview from a Santa Monica beach house she rented this month for the Los Angeles award show season. Perrin is also vacationing between appointments.
“I’m going back to what I did when I opened my company in the beginning, primarily eveningwear and one-of-a-kind orders. It doesn’t effect my high-end eveningwear boutiques around the country.”
Over the next four months, Perrin said she will lay off the majority of her staff, which currently includes around 20 employees. Starting in August, Perrin will move to an appointment-only downtown Manhattan atelier reserved for stylists, private clients and celebrities.
Fall shipments will not be disrupted, Perrin said, adding that she will continue to do trunk shows. Perrin said she aims to service a customer that knows her designs and wants something unique for a wedding or special occasion.
“Stores were asking me for things my clients were not asking for,” she said. “I just want to serve the people who want what I make and I’m going where I’ve gotten positive feedback.”