NEW YORK — Capezio is on the move.
Next month, the 115-year-old company will relocate to an 8,000-square-foot showroom at 231 West 39th Street, complete with a dance studio for product development and the occasional special event. About 25 employees, including Capezio’s retail merchandising staff, will now be based there.
Capezio is also trying to fasten its ties to Olympic gold medalist Sarah Hughes. Through a licensing deal signed late last fall with the teenager, Hughes appears in Capezio posters and ads. The deal runs through the end of this year. The company has asked John Hughes, the skater’s father and business manager, to allow her to sign those items and make special appearances for Capezio and expects to hear back from him next week, said Mikki Thomas, executive vice president.
On another front, Capezio will unveil its American Ballet Theater dancewear during May market and will ship it to stores in June. The 15-piece collection will include leotards, warmup items, pants with a drawstring waistband and accessories. Capezio’s ABT collection ships to specialty stores in June and may be offered at ABT’s Web site. First-year projected wholesale volume is $1 million.
In addition, Capezio plans to open its 10th freestanding store in Las Vegas in mid-May.