Byline: Marc Karimzadeh

NEW YORK — In a move to further strengthen its brands, Richemont Watch Division North America has appointed presidents for its Officine Panerai, IWC and Vacheron Constantin divisions.
Philippe Bonay, vice president of marketing for Richemont’s Piaget and Panerai units, has been promoted to president of Panerai, effective April 1. For the past three years, Robert Filotei, president of Piaget, also oversaw the Panerai brand. With Bonay’s appointment, Panerai will be handled separately from Piaget, where Filotei remains as president.
Meanwhile, Eveline Jones, most recently vice president of Cartier’s wholesale division for North America, has been appointed president of IWC. Jones succeeded Mark Bernhardt, who has relocated to Switzerland as IWC’s international sales director. As reported, Martin Gatins replaced Jones at Cartier.
Scott Rosen, Vacheron Constantin’s head of East Coast regional sales, has been promoted to president of the brand, succeeding Jean Michel Paray, who has been tapped to head Vacheron Constantin’s Far East operation as managing director. He will be based in Hong Kong.
“The full integration of operations combined with the new management set in place will allow these watch brands to grow to their fullest potential,” said Thomas Van der Kallen, president of Richemont Watch Division North America.
In related news, six of the Richemont brands have relocated to a centralized office in the Olympic Tower building at 645 Fifth Avenue in New York. Due to its limited distribution in the U.S., A. Lange & Sohne will be based out of Germany.
Richemont Watch Division North America consists of seven watch brands: Jaeger-LeCoultre, Piaget, Baume & Mercier, IWC, Vacheron Constantin, A.Lange & Sohne and Officine Panerai.