SO LONG CHERRY GARCIA: Ben Cohen — the Ben of Ben & Jerry’s — is trying to lick sweatshops. As cofounder of SweatX, a new anti-sweatshop activewear wholesaler in Los Angeles, Cohen aims to treat workers fairly and keep jobs in the U.S. Last week the company unveiled its Web site, Sweatx.com, designed by Tree Media Group, the Santa Monica agency that is also working with Leonardo DiCaprio to develop a site about global warming and climate change.

CALL OF THE WILD: Patagonia picked up the lifetime achievement award from the United Nations Environment Programme, the WILD Foundation and Animal Planet for its nature-filled ad campaigns and for its support of wilderness and wildlife. Patagonia was cited for its “relentless global environmental concern and for featuring wild nature in its catalogs.” For the past 17 years, Patagonia has kicked in 1 percent of its annual sales or 10 percent of pre-tax profits, whichever is more, for environmental concerns.

COLE’S CASH: Kenneth Cole, chairman and chief executive officer of the firm that bears his name, received a greatly reduced bonus of $150,000 last year, down from $1.4 million in 2000. Cole’s salary stood steady at $1 million. He was also granted options to purchase 300,000 shares of the firm’s common stock. Likewise, The May Department Stores Co.’s chairman and ceo Gene Kahn saw his salary increase 6.5 percent to $1.4 million last year, while his bonus sank 39 percent to $190,000 from the previous year. Total cash compensation for the executive fell 15.4 percent to $1.8 million. Kahn also picked up options on 85,000 shares. Figures were culled from the firms’ proxy statements, filed with the Securities and Exchange Commission.