BULGARI SEES RED: Bulgari feted its new flagship in Moscow earlier this month with a two-day celebration featuring plenty of food, music and partying.
“The opening of Moscow is part of our strategy to further reinforce our strong commitment to the business and the brand in Russia,” said Francesco Trapani, chief executive officer of the Bulgari Group.
The two-level, 1,900-square-foot store is located in the Tretyakovsky Proezd area of Moscow. The flagship features the company’s range of products, including jewelry, watches, ties, small leather goods and eyewear. The interior is made of materials such as maple wood and Botticino marble.
The opening marks the first Russian store for the Italian jeweler, which just returned from launching its new watch lines at the Salon International de la Haute Horlogorie in Geneva.
SWATCH BOND: It’s hard to believe James Bond has been saving the world from evil, or at least keeping moviegoers on the edge of their seats, for 40 years. To celebrate the anniversary, the owners of the famous 007 character have teamed up with Swatch to create a special collection of watches.
Each style is named after one of the Bond films and features quirky touches that portray characteristics of a Bond movie. For example, the “Octopussy” style has a gold band that wraps around the wearer’s wrist, similar to an octopus’ legs, while the “Goldfinger” model has a gold-tone buckle and case. Other movies referenced in the line include “Thunderball,” “From Russia With Love” and “A View to a Kill.”
Venanzio Ciampa, who oversees international marketing for Swatch, said: “Many of the Bond fans are passionate about watches. We are both worldwide franchises and both have very loyal fans.”
The collection of 17 watches sells for $75 to $115 and is being sold exclusively at Swatch stores this spring. Customers can also purchase a special metal attache case to house their collection. The watches are coming just in time for the new Bond flick, “Die Another Day,” which opens this fall and stars Pierce Brosnan and Halle Berry.
HERMES DEMO: The Royal Hawaiian Shopping Center in Honolulu will get a special glimpse into scarf-making techniques when Hermes of Paris performs a scarf-printing demonstration May 16-21. During that period, a scarf-printing craftsman from the luxury firm’s silk factories in Lyon, France, will be on hand to demonstrate to shoppers how the company’s signature silk scarves are made.
At the event, the company will print the “Les Perroquets” scarf, which features parrots and leaves in color tones orange and green.
Robert B. Chavez, president and chief executive officer of Hermes USA, said bringing the silk-screening craft to Honolulu will enable children to experience the handcraftsmanship. The printing process involves a roll of silk stretched out on a table. Each color requires a corresponding printing frame. An artisan-printer places each frame in succession onto the silk roll and the pasty-textured color is scraped and filtered into the scarf, until it settles on the silk fiber.
Since 1937, Hermes has created more than 1,000 scarf designs. It takes 250 cocoons to make one scarf and about 15 new designs are offered every year.
ACCESSORY EVENTS: Two key industry events, AccessoriesTheShow and the Fashion Accessories Benefit Ball (FABB), will be held during the upcoming May accessories market week. The May edition of AccessoriesTheShow, along with apparel show Moda Manhattan, will run May 5-7 at the Jacob K. Javits Center here, a week earlier than they were originally scheduled, and will now coincide with Accessories Circuit.
Meanwhile, the 13th annual FABB is scheduled this year for the evening of May 8 at the Marriott Marquis here. This year’s honorees are designer Kenneth Cole, Bloomingdale’s and In Style magazine. The black-tie gala will raise funds to support HELP USA.