want] to see new products.”
She said the top-booking dresses for the season were pieces with a romantic theme. Lace, small floral prints, ruffles and peasant-inspired looks booked well with buyers, she said.
“There seems to be a trend in daytime right now,” she said, “Maybe because in the evening, people are looking for short styles.”
In the sportswear division, denim is still a key fabric in a range of pieces, from long prairie skirts to embroidered jeans. Peasant blouses are also doing well, as are printed corduroy pants and skirts in colors like pink and camel.
At Mavi, jeans business remains strong. A company spokeswoman said buyers were writing orders for immediate delivery, as well as for back-to-school. She said that the economy hasn’t hurt business much over the past year, since the price point seems right for the customer.
“The prices of our jeans are approachable for anyone,” she said, noting that the highest-priced item on the line retails for $88.
“The boot-cut is becoming more and more important,” she said. “The jeans are low-rise in the front, but higher in the back, to make them more comfortable for a customer who looks for that.”
At Nuala, the upscale weekend wear and yoga line developed by Christy Turlington, the action was on a yoga bag designed by Marc Jacobs. The bag comes in both red and black and works with the fall collection, which has a brighter color palette than in the past. All proceeds from sales of the bag will go to Cancer Care.
“Christy and Marc Jacobs have a great relationship, so it was a nice collaboration for them,” said Rebecca Dobrick, sales and marketing manager for the brand.
Although New York-based contemporary sportswear line Milly has only been in business for one year, the line’s designer, Michelle Smith, has seen growing success with the brand. Charlotte, played by Kristin Davis on “Sex and the City,” wore one of her dresses on the show, and Jennifer Aniston’s character Rachel on “Friends” also wore a number from her collection.
“The stylists just started buying the dresses in the stores, so I was just as surprised as anyone to see them wearing it on TV,” Smith said.
For transition and fall, Milly’s offerings turn to the romantic, with looks such as lace blouses and ruffle treatments. The color selection is light, with pink, camel and white dominating. For fall, the line consists of quite a few men’s wear-influenced pieces, like a pink velvet blazer and pinstriped pink, camel and white top.
Steven Garfield, president at Trio New York, stopped in to his booth to check what were the big sellers for the season. Silk jacket dresses for spring booked well for immediate delivery, as well as a short lace dress, available in black, white and tan.
“So many retailers are looking for immediate deliveries,” Garfield said. “They need to fill their stores right away. I know that our business plan was conservative, considering the economy, so I can imagine that retailers did the same last season.”