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BLUE LOTUS SET TO FLOWER

Byline: Kristin Finn

NEW YORK — A new collection of skin care and fragrance will be flowering exclusively at Henri Bendel later this month.
The Blue Lotus Cell Therapy Rejuvenation collection is based on a flower that was believed to be used by the ancient Egyptians, according to William Owen, the line’s creator.
“The image of the blue lotus flower was frequently found in ancient Egyptian records and artwork, which led to the investigation and discovery of the beneficial properties of the flower,” said Owen, a Palm Beach-based perfumer known for custom-made fragrances. Owen teamed up with Dr. Victor Garner and Dr. David Counsell to create the line. The trio found that the blue lotus flower contains a nutrient called Flavanoid. Comparing it to the drug Viagra, Owen said “it increases circulation to the skin, gives it a rosy appearance, brightens the complexion and may correct bad skin.
The Blue Lotus collection consists of four stockkeeping units — including day and night creams, retailing for $100 for 4 ounces and $125 for 4 ounces, respectively; and two body products, a body lotion at $90 for a 3.4-oz. bottle, and a fragrant body spray at $90 for a 3.4 oz. bottle. Owen expects the line to hit $175,000 at retail in its first year.
Bendel’s will also start selling additional items from Owen this month. They include the Master Works line, which consists of six fragrances, each based on a different mood, and XTC, the perfumer’s newest scent, which features notes of jonquil, apricot blossoms and violet. The fragrances will sell for $55 each.

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