GRACE GETS INTO FULL-FIGURE MODE
Byline: Lisa Lockwood
NEW YORK — For those who mourned the demise of Mode, there’s Grace.
The magazine, which calls itself a “Style Guide” for full-figured women, will debut May 14 with a summer issue, and will be published quarterly in 2002 and six times in 2003.
Edited by Ceslie Armstrong, former executive editor of Mode, the magazine will contain stories on fashion, beauty, lifestyle, entertainment, travel, food, wine, home design and health. Jacqui Stafford, former beauty and style director at Mode, serves as fashion and beauty director of Grace.
The magazine’s style coverage will feature watches that fit a wider wrist, boots that fit comfortable over fuller calves, and handbags that suit larger proportions.
The statistics should hopefully work in Grace’s favor. Plus size retail sales in 2000 exceeded $28 billion for women. Sixty eight percent of adult women wear a size 12 or larger, over half of all U.S. women wear a size 14 or larger.
Its debut issue carries ads from Liz Claiborne Woman, Tommy Hilfiger Woman, Lancome, Marina Rinaldi and INC.
The magazine will debut with a 200,000 rate base. The hope is that its more-solid financing will help it thrive where the under-funded Mode failed. Grace’s funding is led by one of Green Cy Asset Management’s funds, managed by Jane Siebels. Grace is a wholly-owned subsidiary of Grace Media, a privately-held company based here.
In addition to the magazine, a new Web site, GraceStyle.com, will accompany the launch.