TYLER BRULE SAID STILL NEGOTIATING EXIT PLAN
Byline: Samantha Conti
LONDON — Insiders say that negotiations to terminate Tyler Brule’s contract at Time Inc. are “still ongoing,” but that there would be an amicable parting.
Brule serves as editorial director of the Wallpaper Group, which consists of Wallpaper and Spruce magazines and the consulting operation Wink Media. While Time has the majority stake in the Wallpaper Group, Brule owns 17.5 percent.
Sources said Brule is likely to exit with part of the Wallpaper Group’s business, and that an official announcement is expected in the coming weeks.
Brule, who was in Switzerland for the launch of the airline Swiss — the former Swissair — could not be reached for comment. Earlier this year, the corporate branding and design of Swiss was awarded to Wink Media.
As reported last month, Brule had been put on a tighter leash at Wallpaper by his boss Mike Soutar at IPC Publishing, a subsidiary of Time Inc. Brule was said to be unhappy about it, although other sources said recently that he has grown bored at the magazine. Brule founded Wallpaper in 1996 as a fusion of fashion and interior design, and quickly made a splash in design circles.
In the last two years, though, it has floundered. In addition, Brule’s attempts to expand have been checkered — the high-end, biannual sports fashion magazine Line never took off and was sold to a sports brand, while its biannual fashion magazine Spruce has just published its second issue, but has failed to make a splash.
Sources said Norman Pearlstine, editor in chief of Time Inc., has been composing a short list of editors who could potentially succeed Brule. The big question, however, is whether the operation would remain in London, or would move to New York so it could be closely overseen by Time.
A spokesman for Time Inc., wouldn’t confirm that a short list had been drawn up and would only say, “Tyler is still the editor.”