MIMI TO OPEN IN MARSHALL FIELD’S
MINNEAPOLIS — Mimi Maternity, the contemporary maternity chain, will open shops inside seven Marshall Field’s department stores beginning Friday. Marshall Field’s also will introduce Motherhood Maternity boutiques at two Field’s stores.
Mimi Maternity and the lower-priced Motherhood Maternity chain are both operated by Mothers Work Inc.
Marshall Field’s already opened a Mimi Maternity boutique at its flagship on State Street in Chicago.
Mimi Maternity boutiques, which will average approximately 700 to 1,500 square feet, are scheduled to open Friday at Field’s in Northbrook Court in Northbrook, Ill.; Lakeside and Oakland Malls in Michigan; downtown Minneapolis, and Tuttle Crossing in Dublin, Ohio. On May 3, Motherhood shops will open at Field’s in Fox River Mall in Appleton, Wis., and Fox Valley Center in Aurora, Ill. Mimi Maternity shops will open in Field’s in Hawthorn Center in Vernon Hills, Ill., on May 3, and two weeks later in Field’s in Summit Place Mall in Pontiac, Mich.
Marshall Field’s, with $3.1 billion in sales last year, is part of Target Corp. Mimi Maternity operates 115 upscale boutiques across the country, while Motherhood operates more than 700 locations across North America.