HBA NEWS BRIEFS
THINKING BIG: Charles Worthington’s Takeaways, his version of samples, is expanding its presence in Walgreens. Next month, the drugstore retailer will offer Takeaways of Worthington’s Big hair care line. Big Takeaways will retail for $1.99; each contain a week’s worth of products. Takeaways for Big, a volumizing line, include shampoo, conditioners, styling and finishing products.
WAX ON, WAX OFF: Add another notch to the for-men-only product belt. Aussie Nad’s, a leader in the mass depilatory category, is launching a hair removal product made specifically for men. Nad’s No-Heat Hair Removal Gel for Men is identical to the formula the company launched for women, except that the no-heat gel is blue and its fragrance has switched to marine from kiwi. The gel will be sold in a kit for $29.95, along with an instruction manual and CD-ROM, a smoothing balm, a prep soap, five cloth strips, a spatula and an orange stick for application. The kit will retail at Walgreens in the men’s shave section beginning the second week of April.
DYEING TO KNOW: Hair colorist Brad Johns is taking his American Salon magazine column, “Dyeing to Know,” to a conference format. The Avon Salon & Spa, where Johns serves as artistic director, will host Dyeing to Know hair color classes with the 25-year hair color veteran so that licensed hair colorists can learn Johns’ hair color philosophy and technique. The conference will also reach beyond the craft. “They can ask me color questions, but a lot of questions [from the American Salon column] are usually geared toward how to handle personal situations and [spiritually] what position a colorist has on this planet,” Johns said. The three-hour class, which costs $225 to attend, is scheduled for Sunday, June 2, from noon to 3 p.m. and Monday, June 3 from 9 a.m. to noon. The Avon Salon & Spa is located at 725 Fifth Avenue.
NEXT WAVE: Z Cosmetica, which launched skin care line Geomer in December, has wasted no time expanding the sea-inspired collection. Two new products, Chocolat Blanc body shampoo and Sweet Body Scrub, have been added. Earlier this month, Joel Warren and Edward Tricomi hosted a party to celebrate the launches at the Warren-Tricomi Salon at The Sports Club/L.A., Rockefeller Center. Plans are set to launch six more items May 15, including seaweed-based Blue Lagoon body wash, Vitamin C Sea Serum and SPF 15 La Plage firming body lotion. Geomer is sold in about 20 U.S. doors including Henri Bendel, Rockefeller Center’s Warren-Tricomi Salon and Clyde Chemists in Manhattan.
TOTALLY MACKENZIE: Ph Beauty Labs, parent of the Totally Juicy mass bath and body line, has tapped Doug MacKenzie as vice president of sales. Most recently, MacKenzie served as vice president of national accounts for Revlon, where he worked for 18 years.