Byline: Lisa Lockwood / With contributions from Peter Braunstein, New York and Kim Friday, Los Angeles

SCHMITT TO GUCCI: Marybeth Schmitt has been named director of public relations and special events for Gucci America. She succeeds Fraser Conlon, who left to pursue other interests, as reported. Most recently, Schmitt was consulting for Max Mara and previously was a vice president at KCD. She begins Jan. 7.

V AND GIVENCHY: Givenchy has given V a holiday present to die for: eight pages of advertising in the lead pages of the new issue, hitting stands this weekend. Each page of the ambitious spread boasts one letter in G-I-V-E-N-C-H-Y, set against a white background; within the letter is the campaign photography itself, shot by Mario Testino at a chateau north of Paris, art directed by Stephen Gan, and featuring Carmen Kass. “We’re really going for high impact this spring,” Givenchy president Marianne Tesler told WWD. “And this is an advertising first.”

GRUBMAN GOES WEST: It seems that beleaguered impressario Lizzie Grubman is staking her claim in L.A. Grubman has just hired Serene Cicora to head her new West Coast offices. Her role will center around attracting fashion and entertainment clients to Grubman’s roster.
7th House West, of which Cicora, Noelle Lippman and Mandie Erickson were partners, is being dissolved. Erickson will focus her attention on Showroom Seven and 7th House in New York, while Lippman has secured a silent partner and is forming a new company with Sharon McConochie, to be called Presse. She is keeping the majority of the firm’s clients, including Imitation of Christ, Loyandford and Erickson Beaman, as well as its office space above the hot spot Les Deux Cafe.

MATRIX WINNERS: Anna Wintour, editor in chief of Vogue, will be awarded a Matrix Award for magazines from New York Women in Communications at its 2002 luncheon at the Waldorf-Astoria on April 15.
Among other “Women Who Change the World” winners are Peggy Conlon, president and chief executive officer of the Advertising Council (advertising); Eve Ensler, playwright and activist (arts and entertainment); Kati Marton, author and journalist (books); Carole Black, president and ceo of Lifetime Entertainment Services (broadcasting); Meg Whitman, president and ceo of eBay, (New Media); Helen Thomas, Hearst Magazines columnist and former correspondent for United Press International and White House Bureau Chief (newspapers), and Madeline de Vries, founder and ceo, DeVries Public Relations (p.r.).

MARTHA’ S NEW CHIEF: As it turns out, not all former dot-com execs end up at pink-slip parties. Martha Stewart Living Omnimedia said Thursday it has promoted Margaret Roach, executive vice president of Internet/Direct Commerce, to the position of editor in chief of all editorial content for the company. In this new role, Roach, who will also retain the title of executive vice president, will oversee editorial for all magazines, including Martha Stewart Living, Martha Stewart Weddings, Martha Stewart Baby and Martha Stewart Kids, as well as all special-issue books, newspaper columns, radio shows, and Internet properties such as
Roach has up to now been responsible for the day-to-day management of

SWELL TIMES: Cynthia Rowley and Ilene Rosenzweig, co-authors of the best-selling book “Swell: A Girl’s Guide to the Good Life,” have been named contributing editors at Glamour. Beginning with the January issue, Rowley and Rosenzweig will co-write a “Swell Idea of the Month” in Glamour’s section “How to Do Anything Better Guide.”

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