BOO.COM, THE MOVIE

Byline: Valerie Seckler

NEW YORK — What’s a dead dot-com’s most valuable asset? Would you believe it’s the story behind its high-profile demise?
That might well be the principle at work behind plans disclosed Thursday to bring to the big screen “boo hoo: a dot.com story from concept to catastrophe,” which chronicles the $130 million flameout of boo.com in May 2000 and was published in the U.K. last month by Random House Business Books.
Working Title Films, the company that has produced features such as “Bridget Jones’ Diary” and “Four Weddings and a Funeral,” has bought the film rights to the 384-page title, but has yet to determine who will write the screenplay or direct the effort.
Among the many questions raised by the new project are whether the film will have a longer shelf life than the Web site itself, which lasted a scant seven months while burning through roughly $130 million. And, of course, whether it will shed any light on why the company’s principals, Ernst Malmsten and Kajsa Leander, threw wild parties for their staff, stayed at extravagant hotels and hopped the Concorde, while their casualwear site for hipsters burned.

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