A SOLID FOUNDATION

NEW YORK — Estee Lauder is taking on a new segment of the market — powder foundation — with So Ingenious Multi-Dimension Powder Makeup. So what’s so nifty? Answer: It doesn’t need water, unlike many other powder foundations. Available in March, the new foundation is expected to do about $20 million at retail domestically in its first year. For more, see page 6.

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