CFDA T-SHIRT DRIVE EXCEEDS 100,000

Byline: Eric Wilson

NEW YORK — The Council of Fashion Designers of America and Vogue magazine have hit the 100,000 mark with their “Fashion for America” T-shirts.
Stan Herman, president of the CFDA, said sales of the $22.50 T-shirts broke into six figures this week, including those sold nationally in top retailers, as well as orders through Style.com and on QVC. Several major designers also rallied behind the CFDA/Vogue Fashion for America campaign, which benefits the Twin Towers Fund, making personal appearances at stores throughout New York, Chicago and Dallas.
Gisele Bundchen arrived at Bergdorf Goodman on Tuesday evening with an entourage of firemen to sign copies of the December issue of Vogue, on the cover of which she models the T-shirt. Bundchen sat for an hour-and-a-half and was somewhat overwhelmed at the response.
“Take a picture of them, not me,” she said, pointing to the firemen. “They’re the good ones.”
Regardless, the T-shirt has caught on. Bergdorf’s has gone through 1,500 since they went on sale Nov. 1 and had to reorder to cover Tuesday’s event. The situation was similar at signings at Bloomingdale’s on Nov. 29 with Donna Karan, Carolina Herrera, Linda Allard, Diane Von Furstenberg and Max Azria; at Lord & Taylor on Dec. 4 with Oscar de la Renta and at Henri Bendel on Dec. 5 with Betsey Johnson, Eric Javits, Peter Som and others.
“We’re thrilled and the Christmas season is still out there,” said Anna Wintour, editor in chief of Vogue. “What’s been really great is how the designers have been behind this. That’s been incredibly instrumental in getting people into the stores at a time when everybody needs it, so I hope that this has been good for retail as well.”
Wintour said she’s also received a lot of positive e-mails and letters from Vogue readers reacting to the December cover, noting that they liked the T-shirt, “and Gisele is always very popular with our readers.”
“T-shirts are very democratic,” added Ron Frasch, chairman and chief executive officer of Bergdorf Goodman. “It’s a very accessible price point and that allows any New Yorker or any store that wants to become involved in the program to get involved.”
Designers also have taken to the airwaves to spread the message, with Karan, Michael Kors, Nicole Miller, Louis Dell’Olio, Johnson and Stan Herman making appearances on QVC to plug the cause. As of Wednesday, the home shopping channel had sold 68,232 shirts, according to a spokesman.

load comments
blog comments powered by Disqus