TACTEL EXPANDS INTO READY-TO-WEAR
NEW YORK — DuPont’s Tactel — a nylon fiber used in swimwear, intimates and legwear since 1996 — is trying to expand into ready-to-wear in the U.S. market. DuPont executives said that through designer partnerships they hope to reach a high-end market in North America.
“We wanted to sell something different,” said Bill Ghitis, president DuPont global apparel. Ghitis said that a lack of innovation in the market contributes to lower sales figures at retail.
“There is so little differentiation,” he said. “If [consumers] look in stores and everything is the same, and they’re tight economically, then they won’t buy.”
DuPont plans to grow Tactel brand awareness through advertising in consumer magazines. Executives said they hope for Tactel to be widely used in ready-to-wear, starting fall 2002.
In market presentations last week, DuPont showed examples of Tactel-containing rtw garments by Yeohlee, Norma Kamali, Marc Bouwer, Miguel Adrover, Catherine Malandrino and Richard Tyler.