CAPONE ON HER OWN
Byline: Melanie Kletter
NEW YORK — Pamela Capone is venturing into new territory.
Capone, who was most recently vice president and creative director at New Frontier, is launching a contemporary sportswear line for fall under the Capone label.
“I have always said I wanted to have my own line,” Capone said, speaking from the Item Showroom at 383 Fifth Avenue in New York, where her line is being represented. “I think there is room out there for this type of clothing. There is a lot of saturation at the bridge and designer level.”
The item-driven premier line features about 25 pieces in total. It includes a dose of sweaters, as well as some cotton tops, bottoms and a few outerwear pieces. Among the sweater styles are cardigans and hooded pullovers, many of which are in chunky knits, and some tank tops.
Bottom offerings include short skirts in corduroy, stretch denim and corduroy pants. Many of the styles are contoured and low-waisted, and some feature pleats. Capone also is offering a logo scarf, but does not plan to go deep into accessories at this point.
Wholesale prices for the line range from about $65 to $200. Most of the production is done domestically, Capone said.
Theresa Barone, co-owner of Item, said she is targeting small boutiques and better specialty stores and plans to keep distribution tight. Barone estimated that first-year sales would probably reach about $1 million.
Capone spent about a year-and-a-half leading New Frontier’s move from better into more contemporary looks, departing late last year. Prior to New Frontier, Capone was a partner at bridge sportswear firm Chaiken & Capone.