Byline: Matthew W. Evans

The Estee Lauder Cos., the world’s prestige cosmetics leader with $4.6 billion in global sales in its last fiscal year, launched the most dramatic management overhaul in its 54-year history by regrouping its top brand management this summer.
At the center of the remapping were four newly named group presidents, who are now in control of their brands on a worldwide basis. Phase one of the plan, which involved the naming of three of the group presidents, was implemented on the first day of the company’s fiscal year, July 1.
William P. Lauder, president of Clinique, the world’s largest prestige-priced brand, gained global authority of the brand. His former domestic responsibility over the Gloss.com Web site also expanded to international, and he oversees Origins globally as well as the development of the corporation’s growing network of freestanding stores.
Patrick Bousquet-Chavanne, who presided over the international division, is now in charge of Estee Lauder as global president. He also became group president of MAC Cosmetics and the fragrance division, which includes Tommy Hilfiger, Donna Karan and Aramis. Bousquet-Chavanne also took responsibility for the German-based fashion brands of Toni Gard and Kiton.
Dan Brestle, who ran the domestic Lauder business as president of Estee Lauder USA & Canada, collected a laundry list of indie brands: Bobbi Brown Essentials, Aveda, Bumble & Bumble, Jane, Stila and the specialty store group — Prescriptives, Jo Malone, La Mer and Kate Spade, which has not yet launched its first product.
In the final major piece of the initiative, Philip Shearer, after being snatched from archrival L’Oreal, took the helm as group president of international on Sept. 1. He has responsibility for all the company’s overseas affiliates plus the global travel retail business.
The blueprint was drawn up by chairman Leonard Lauder and president and chief executive Fred Langhammer, with the belief that brands need to be run globally rather than on separate domestic and international bases.

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