The refugee Afghan children will have a Father Christmas this season, and his name is Giorgio Armani. The designer has put together a lengthy program of activities to help raise awareness and money for the Afghanistan Emergency campaign of the United Nations High Commission for Refugees (UNHCR).
“The images we’re seeing daily from Afghanistan on our television and on the newspapers show the plight of innocent children, women and men who are homeless and facing starvation and fears as winter closes in,” said Armani. “I hope that our program will help alleviate this terrible suffering at a time of the year when we normally come together with our families and friends to celebrate joy and happiness.”
The three key points of Armani’s plan are an immediate cash donation of $170,000 that would normally fund the house’s gift-giving for the upcoming holiday season; Christmas shopping days throughout the Armani Group’s network of stores with 10 percent of sales going to the UNHCR, and collecting “Old Currency” from customers in specially positioned boxes in all of the Armani Group stores in those European Union countries that are switching to the euro.