MAYBELLINE MOVES: Ketan Patel has been named to the newly created position of general manager Maybelline Worldwide. Reporting to Maybelline-Garnier president John R. Wendt, Patel is responsible for the development of Maybelline’s global brand image, advertising and brand development. Formerly senior vice president of U.S. marketing, he will retain the duties of that post.
In addition, Maybelline has developed Copper Cabana Summer Collection, which includes self-tanning, tinting and highlighting products. The color cosmetics are designed to work well with any skin tone and are based on two colors: pink and bronze. A novelty item, All Over Sun Splash is a shimmering body oil available in a pink tint and bronze and will retail for $8.50. The Tinted Self Tanner-Instant Summer Tan comes in two shades and shows results in under an hour. The line will be available in June 2001.

HAYES PROMOTED AT KLEIN: Mary Hayes has been named senior vice president of Calvin Klein Cosmetics. Hayes, who succeeds Jim Bunn, will oversee U.S. business for the Calvin Klein fragrance and color brands. Hayes was vice president of sales for Calvin Klein Cosmetics. Bunn left the company March 12 to pursue other interests.

TRAVEL-RETAIL RUCKUS: The Tax Free World Association said it does not support the Duty Free Korea 2001 trade show in Busan, Korea, this November.
TFWA believes that the trade show is meant to capitalize on the recent surge of business in the Korean travel-retail market, rather than to benefit the travel-retail industry. “We believe it will be of little, if any, value to the industry,” TFWA said in a release sent to associate members, exhibitors, delegates and journalists. TFWA maintains that TFWA South East Asia, TFWA World Expo Cannes and the IAADFS show in Orlando, Fla., are sufficient to serve the travel-retail industry.

WEB WATCH: French beauty giant L’Oreal has revamped its portal, which can be accessed externally as a gateway to its brands’ Web sites and internally for corporate news.
“The aim of this new version of our site is to consolidate L’Oreal’s global approach even more,” said Giorgio Galli, vice president of the L’Oreal group, in charge of communications and external affairs, in a statement.

NOXZEMA LICENSE: Procter & Gamble has licensed its Noxzema and Old Spice shaving products to Universal Razor Industries. It is the first time P&G has licensed production rights along with a trademark, according to the company. URI assumes the production and marketing of the shaving products in the U.S., Canada and Puerto Rico. P&G will work with URI on special promotions and will share in revenue. P&G retains the Old Spice antiperspirant and fragrance and Noxzema skin care businesses.

SKIN GROOVE: Skin care is getting glamorous. Ellen Lange, long known for its serious and effective skin care collection, is now branching off into special effects with the launch of its newest product, Velvet Vinyl.
Billed as “wearable treatment,” Velvet Vinyl is a two-product combo that can be used separately or together. Velvet is a moisturizing treatment that gives a subtle shimmer, and Vinyl is a hydrating treatment that adds a clear gloss.
Both products contain ceramide 3, vitamin E and squalane to protect and moisturize skin while increasing elasticity. The set will retail for $45 when it hits stores in May.

SAFE SUN: Everything from shampoo to lip gloss is available in single-use containers. Why not sunscreen? Beginning in May, SPF to Go Inc. enters drugstores in the Northeast and in the Central U.S. with 0.5-oz. packets and 2-oz. and 4-oz. tubes of lotions with a SPF range from 8 to 45. SPF to Go packets will retail for $1.89; 2-oz. tubes will cost $6.49, and 4-oz. tubes will be priced at $9.49. SPF to Go is formulated with Z-Cote, a transparent zinc oxide.

E-MERGE-ING: Merge by Parfums Xan Kim will be doing a star turn on the hit TV show “Ally McBeal.” Fans with an eye for detail should keep an eye out for the scent, as well as its accompanying body balm, in upcoming episodes set to run this month. The Merge products, created for both men and women, will be featured at each of the sink basins in the infamous unisex bathroom.

SCENE STEALER: Revlon executives have promised to find unique ways to reach customers. A case in point is the new movie “Josie and the Pussycats.” Revlon and other icons such as McDonald’s and Target are prominently featured in the film, which opened Wednesday. Revlon’s youth-oriented brand StreetWear is used to give the Pussycats a rock star makeover and Revlon becomes the official sponsor of Josie, played by Rachael Leigh Cook.

SHISEIDO STUDIO X2: After a successful first year in SoHo, the Shiseido Studio will open its second U.S. location in Santa Monica, Calif. on April 16. Like the SoHo Studio, the new location will offer complimentary services to consumers as well as allow them to experience Shiseido beauty products without obligation — none are available for purchase.
Located at 425 Broadway, across the street from Fred Segal, the Shiseido Studio will have beauty experts on hand to host beauty-related courses and provide services, such as facial massages and private makeup application sessions.

HOT NAILS: Sally Hansen’s La Cross division is launching several nail tools with summertime themes. Surf N Divas Manicure Treats contain a color-coordinated nail board, cuticle pusher, nail clip and beaded bracelet. It retails for $3.50. Pedicure Sandal Sets include soft foam sandals, a floral foot wand to exfoliate, and cushiony toe packers. The set retails for $5. Both will be available in May.

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