NEW YORK — Claus-Dietrich Lahrs has been named president of Louis Vuitton North America, succeeding Fred Wilson, who became chief executive officer of the LVMH Fashion Group Americas. Both are part of fashion conglomerate LVMH Moet Hennessy Louis Vuitton, based in Paris.
Lahrs has relocated to New York from Germany, where he had been general manager for the Louis Vuitton, Loewe and Celine brands since 1997. Before that, he was at Cartier in Germany for about five years, where his posts included marketing manager at Cartier and Yves Saint Laurent Collection accessories, and retail manager for Cartier.
In another move at Vuitton, Heather Vandenberghe has been named vice president of marketing for the brand in the U.S. and Canada. She will direct the advertising, public relations, special events and visual merchandising for Vuitton, and will report to Lahrs. Most recently, Vandenberghe ran Lulushop Inc., a marketing firm in San Francisco.