CURE BY THE SHORE BEGINS WITH AUCTION

Byline: Wendy Hessen

NEW YORK — Lilly Tartikoff may have been stranded in Los Angeles, but about 200 accessories executives managed to get to one of the few events that wasn’t canceled because of last week’s snowstorm that wasn’t.
They braved the inclement weather to kick off QVC’s fourth annual “Cure by the Shore,” scheduled to air live from Monte Carlo on the TV shopping channel on May 19. The sale benefits the National Women’s Cancer Research Alliance, which was cofounded in 1997 by Tartikoff and the Entertainment Industry Foundation to support leading-edge research in early diagnosis and treatment of all women’s cancers.
In its capacity as the event’s major benefactor this year, Marchon Eyewear joined forces with the Accessories Council and the Monaco tourist board to host the kick-off party. At least part of the reason for the strong turnout could be attributed to all the designer merchandise available for purchase through a silent auction.
While a pair of acrobats performed overhead in Marchon’s penthouse showroom, guests bid on 24 lots, including luggage from Fendi, Prada and Lambertson Truex; handbags and accessories from Chanel, Christian Dior, Louis Vuitton and Cartier; store gift certificates from Calvin Klein, Donna Karan, Nike, Nautica and Manolo Blahnik; lunch for two at Alain Ducasse; four nights for two in Monte Carlo; a pair of Knicks tickets, and a full day at the Avon spa.
The top-selling item, and one of the biggest bargains for the evening, was also one of the most unusual offerings: a full-page ad from Departures magazine, valued at $49,500, was sold for $14,000, according to an Accessories Council spokeswoman, who noted that the auction raised a total of $29,000 for the NWCRA.