DONNA’S EURO DEAL: Hanes Hosiery has selected Platinum SA to distribute its two licensed Donna Karan New York and DKNY Hosiery product lines in Greece, Cyprus and Turkey.
Prior to this, Hanes Hosiery’s office in Winston-Salem, N.C., handled the distribution for Greece. A spokeswoman for Hanes said the firm is looking to facilitate the distribution process and customer growth in that area.
Platinum started distribution for Donna Karan and DKNY last month.
Platinum is a subsidiary of the Felous Fashion Group. which is a family-owned company headed up by president and chairman Salvatore Felous and managing director Lazaro Felous.
The company plans to open a Donna Karan New York and DKNY Hosiery showroom in its 37,000-square-foot headquarters in Athens this fall.