SWEET STUFF: Hard Candy wants to expand beyond the teenage set. This summer, it plans to introduce a stain line as well as revamp its popular nail polish collection — two things that the company hopes will entice an older audience.
The stain line, to debut in June, will include three shades of a lip and cheek stain in a tube and pots of cream-based lip gloss stain, also available in three shades. A tube is $15 and a pot is $12.
The updated nail collection, complete with Swarovski crystal rings, will launch in July. The new look will include a new bottle, a different formula and 20 new shades.
A LIFESTYLE APPROACH: Clarins has a new global advertising campaign, one that will take its ads beyond the company’s traditional product-focused themes. With a budget of $20 million, roughly 10 percent more than last year, the new ads, which will appear as spreads, feature various images of women in what the company refers to as “real life moments,” with the tag line, “It’s a fact. With Clarins, life’s more beautiful.”
The new look bowed this month in magazines such as Allure, Harper’s Bazaar and Vogue.
ART DEAL: Shiseido is no stranger to fashion. The Japanese cosmetics company has had a fashion and art-based magazine, Hanatsubaki, since 1924 and earlier this year funded the Bruce show during fashion week. Starting March 20 in Los Angeles, this interest will be showcased in the windows of Barneys. The display, which will be created by Barneys creative director Simon Doonan, will feature the work of Japanese fashion designers, along with Hanatsubaki magazine covers from 1972 through 1980. The New York window will follow on April 2. Barneys shoppers will also receive a free copy of the March issue of the magazine, complete with English translations.
CARLINO MOVES ON: Bob Carlino, a former sales executive at Revlon, has joined Parfums de Coeur as vice president of sales, succeeding Mike House who left the company. Carlino reports to president Mark Laracy. Parfums markets Body Fantasies, Bod Man and Prince Matchabelli fragrances.
SPACE AGE: Neutrogena has joined forces with the Los Angeles Department of Water and Power to install a $1.4 Million, 200-kilowatt Solar System in its L.A. headquarters. The system, which will help reduce energy consumption by an estimated 20 percent monthly, is scheduled for completion in July. The installation will be the largest solar powered system in the city.
EYE OPENER: The Qiora store on Madison Avenue is getting an eyeful. Two new eye products are slated to debut March 19 — Eye Wrapping Spa Essence and Eye Wrapping Spa Cream. Both will retail for $50.
To celebrate the launch, Qiora will host a “Soothing Eye Experience” from March 19 through April 14. Customers on Qiora’s mailing list can make an appointment for an application of the eye products, accompanied by a harmony massage, which includes a vibrating cushion and listening to music with headphones.
NAILING IT: French cosmetics company Bourjois is entering the nail treatment category. This June, the company will debut a complete line that includes three nail care treatments containing essential oils and three shades of Fortifiant Lissant, a strengthening and smoothing nail polish. The products will be available at Sephora, Sephora.com and select department stores and will retail for $8.50 each.
CAPTIVE AUDIENCE: The Helmut Lang Perfumery has added yet another interesting item to its small inventory of products — Velviona. Described by the company as a “captive fragrance,” Velviona is a pure musk accord that was developed after Lang noticed the note when creating his first fragrance line.
The fragrance, packaged in brown apothecary-style bottles, is strong enough that only a drop is needed and is priced accordingly. A 15-ml. bottle of Velviona retails for $170, a 30-ml. bottle for $250 and a 60-ml. bottle is $400.
RICCI ENTRANTS: Parfums Nina Ricci is adding four skin care products to its Hydra Ricci line this month: a moisturizing and energizing mask, two moisturizing lotions and a moisturizing cream.
The products, based on water extracted from tomatoes, is purportedly very pure and contains vitamins, minerals and lactic acid that improve skin’s moisture levels. The 75-ml. mask will retail at $30, the 50-ml. moisturizing lotion for mixed-to-oily skin for $31, the 50-ml. moisturizing lotion for normal to dry skin for $37 and the moisturizing cream for very dry skin for $37.
HOT ENTRY: Zirh Skin Nutrition, the men’s skin care line partially owned by Shiseido, is getting into sun care. Six items, priced from $12.50 for a 0.14-oz. SPF 15 lip balm to $22.50 for a 4.4-oz .SPF 25 cream, will be sold in 200 specialty and department store doors starting in May. Stockkeeping units sport silver-and-orange packaging, not the traditional silver-and-blue motif of Zirh’s 15 existing skin, shave and hair products.