NOTHING BUT NET
OUTDOOR SALES LEAP: REI Online, the Internet business unit of Seattle-based Recreational Equipment Inc., reported its 2000 sales increased 125 percent, to $92 million.
Matt Hyde, REI’s vice president of online sales, said the division has been successful because it approached the Internet as part of a multichannel strategy for serving customers. “We built our online business on 62 years of retail experience, an established infrastructure and a strong brand,” he said.
So far, Hyde said, the unit’s momentum has continued into 2001, with January sales up nearly 70 percent over last year. “We will continue to enhance the customer experience so that it is even faster, easier and more convenient for customers to get the products and information they need,” Hyde said.
SPRINGTHORPE TO KMART: Paul Springthorpe, 39, has joined Kmart as vice president of distribution operations. Springthorpe will be responsible for all aspects of distribution operations, and reports to Tony D’Onofrio, executive vice president and chief supply chain officer. Before joining Kmart, Springthorpe was president of The Facility Group, based in Smyrna, Ga.