BEIERSDORF JOINS CLAIROL SUITOR LIST
PARIS — Speculation over possible parents for America’s leading hair care company, Clairol, heated up in Europe Monday with reports that Beiersdorf may be added to the list of possible buyers.
As reported, since Bristol-Myers Squibb announced in September its intent to sell its $1.89 billion beauty subsidiary, speculation over possible buyers has been rife. Analysts have suggested that possible suitors could include Procter & Gamble, Unilever and Henkel.
A spokesman for Beiersdorf would not deny rumors that the German group has made a bid to buy Clairol. The Hamburg-based company, with brands such as Nivea, Juvena and La Prairie, does not have a significant hair care portfolio.
Beiersdorf’s Cosmed division reported sales for the first nine months of 2000 of $1.81 billion. Dollar figures are translated from local currencies using current conversion rates.
Clairol carries a price tag estimated at $4 billion to $5 billion.