PACKAGED DEAL

Byline: Julie Naughton

NEW YORK — “One of my most powerful childhood memories was going through the perfume bottles on my mother’s dressing table,” said TV journalist Deborah Norville, the mistress of ceremonies for Pratt Institute/Luxe Pack Monaco’s Art of Packaging dinner Tuesday night. “I knew what was in those bottles was very precious. Fragrance is about desire, sex, sensuality, something forbidden…and it all starts with the bottle.”
About 310 people attended the 11th-annual black-tie dinner at the University Club Tuesday night, which raised $300,000 for the Marc Rosen Scholarship for Graduate Package Design at Pratt Institute. Rosen, one of the most widely known packaging designers, is also a professor and trustee at Pratt Institute, where he has taught graduate-level fragrance bottle design and marketing techniques for more than 18 years.
The evening also honored the achievements of the Wella Fragrance and Cosmetics Group, Cosmopolitan Cosmetics/Intercosmetics. “I know that the contributions Wella’s subsidiaries have made to fragrance packaging design — with such scents as Gucci Rush, Ellen Tracy and Alfred Dunhill Desire — will continue to serve as an inspiration to our students, who are the designers of tomorrow,” said Rosen as he presented Martha Brady, president and chief executive officer of Intercosmetics, and Philippe Thuvien, managing director of operations for Cosmopolitan Cosmetics SA, with an engraved crystal Tiffany trophy.
Brady thanked the firm’s design teams in New York, Paris and Cologne “and the suppliers that make our great designs happen,” and Thuvien thanked both Luxe Pack and “the great designers like Tom Ford who challenge us to do our best designs.”
H&R Creations Aromatiques, Givaudan, Quest International and Firmenich contributed to the evening’s event, and the fund also received contributions from L’Oreal USA, Luxe Pack Monaco, Rexam Cosmetics Packaging and Utley Inc.