Byline: David Moin

NEW YORK — Continuing to rebuild after falling hard last year, Zale Corp. on Tuesday named new presidents for four of its retail brands, all reporting to Mary Forte, executive vice president and chief merchandise officer.
“As part of our long-term strategy, we have tapped four proven managers who we believe will successfully lead each business in further refining product quality and mix, store productivity and brand differentiation,” said Robert DiNicola, who in February returned to the company for a second tour of duty as chairman and chief executive officer. The company, plagued by overstock and ballooning expenses last year, is seeking to stabilize the business in time to better capitalize on the next holiday season.
Charles Fieramosca was named president of the 117-unit Bailey Banks & Biddle Fine Jewelers division, succeeding Ray Stuart who resigned recently. Fieramosca was founder and principal partner of Ascend Clothing, a brand development firm for fashion. Before that, he was president of BASCO All-American Sportswear, and held senior positions at Jones New York Menswear and R.H. Macy.
Charleen Wuellner was promoted to president of the 307-unit Gordon’s Jewelers. She was president of the 81-unit Zales Outlet, where she was instrumental in expanding the division. She joined Zales Outlet as vice president in 1998 and has been with Zale since 1995.
Steve Strong was promoted to president of Zales Outlet. He was senior vice president of operations for the division, responsible for directing and implementing business strategy. He has been with the firm for 20 years.
Sue Davidson was named president of, succeeding Philip Deihl who left in February. Davidson was president of Gordon’s Jewelers, and before that, senior director of merchandising for Zales Jewelers.
Zale also operates Peoples Jewellers, Mappins Jewellers and Piercing Pagoda.