SOUTH SETS UP SHOP: Hamilton South has set up his own consulting business. Called HDS, the company will consult on marketing and communications. One of his clients is Talk Miramax. South recently coordinated the Talk-PaineWebber “Innovation” conference, helping to develop the concept and bringing in the heavy-hitting speakers.
South was president and chief marketing officer of Polo Ralph Lauren, which he left in April 2000 after four years. Before that, he was editor at large for Vanity Fair.
“The whole idea is not to be industry specific,” said South. He said his clients will range from the publishing industry to property developers to branded consumer goods. HDS, which is temporarily located at 501 Madison Avenue in New York, employs four people.

ADROVER’S BUMPY YEAR: Miguel Adrover is profiled in next week’s New Yorker in a story called “One Year Later.” In it, writer James Collins follows Adrover around, on and off, for a year, and describes his breakthrough fashion show last year, securing financial backing from Pegasus and store windows at Barneys New York, and his disappointing show a year later.
“Adrover is in the curious position of seeing his reputation soar and falter before the public has even had a chance to vote,” writes Collins.

DAVIS TO BAZAAR: Preston Davis will join Harper’s Bazaar as bookings editor on April 30. She succeeds James Scully, who plans to move to Pennsylvania and open a women’s and men’s sportswear store in New Hope called Surplus. It will also carry army-navy. Most recently, Davis has been an independent casting director since 1997, working on editorial, advertising and runway projects, prior to which she was the bookings editor at Vogue.

BOOKISH TYPE: After Chanel, after Fendi, after Lagerfeld Gallery, after all his photography work, Karl Lagerfeld still finds time to read — and publish books, too. Last week, the design maestro held court at his Left Bank bookshop, 7L, to fete his joint venture with German art publisher Steidl and launch nine titles. These include “Beauty Flash,” a 156-page book celebrating the work of makeup artist Stephane Marais. Marais was among fashion glitterati at Lagerfeld’s “publishing-housewarming party,” along with designer Jeremy Scott wearing his idea of reading glasses: massive orange-tinted wraparound shades by Lagerfeld.

CHARITY & FILM: Florentine fashion house Salvatore Ferragamo received an honorary prize in recognition of its long collaboration with the cinema at last Saturday’s opening of the Paris Film Festival. “It’s a real honor,” said Giovanna Gentile Ferragamo, the house’s vice president, as she presided over a dinner at the Maison Blanche restaurant after a screening of “All the Pretty Horses,” starring Matt Damon and Penelope Cruz. “Ferragamo has a long history with the stars, from Marilyn Monroe to Audrey Hepburn, of which we are very proud.” In conjunction with the prize, Ferragamo commissioned Andre Rau to photograph actresses Charlotte Rampling, Carole Bouquet, Emmanuelle Beart and Elsa Zylberstein — shod in Ferragamo — to generate funds for a French children’s charity, Voix de l’Enfant. Reproduced in postcard size, the images will be sold in kiosks in Paris, through the end of April, for about 65 cents.

NEW TO BANANA: Caroline Andoscia has been named senior director of public relations at Banana Republic. She succeeds Cindy Capobianco, who became senior director of culture and community for Gap Marketing.
Most recently, Andoscia was executive vice president of programming and marketing at Novix Media, a multimedia Internet production company. Before that, she was president of production at Sonnenfeld/Josephson, a Disney-based film production company.

TP ON MTV: Teen People will air “25 Hottest Stars Under 25” Monday at 10 p.m. on MTV. MTV’s Carson Daly will host the one-hour special that goes behind the scenes at Teen People’s photo shoots and talks to stars such as James King, Tara Reid and Jessica Simpson. The show is based on the fourth annual “25 Hottest Stars Under 25” feature that appears in the May issue, featuring Sisqo, Pink and JC Chasez on the cover.

PR MOVES: Francesca Leoni has been named director of public relations at Hermes USA. She succeeds Chris Kim, who served briefly in the post.
Leoni was p.r. director for Malo. In her new post, she will be responsible for overseeing all press relations in the U.S., dealing with the women’s and men’s ready-to-wear, accessories, watch and home collections. She reports to Corinna Berthod, vice president of marketing and communications.
Elsewhere, Andrew Arrick has been named director of public relations at IT USA, the U.S. license division of the Italian fashion group IT Holding. He will be responsible for p.r. and sales promotions for the Just Cavalli and Gianfranco Ferre Jeans women’s and men’s lines, in addition to corporate communications for IT USA. Previously, Arrick was p.r. manager at Vera Wang.

ESSENCE OF MUSIC: Patti LaBelle will perform at the Coca-Cola Presents The Essence Music Festival 2001, July 5-7 at the Louisiana Superdome in New Orleans. The event highlights an eclectic mix of artists, featuring Erykah Badu, Jill Scott, Destiny’s Child and The Whispers, as well and book signings by popular authors, Afrocentric arts and crafts, clothing and New Orleans cuisine.