FOLLOWING, A LOOK AT THE LATEST LINES TO HIT STYLEMAX.
Byline: Subira Shaw
BERNICE BURG, 13-124 NYBASED
Launched six years ago, NYBASED interprets trends into knitwear looks and wholesales for $38-$56. The top-driven line, which has over 400 accounts with specialty stores, department stores, and catalogs, targets both contemporary and mature customers and has shown in Chicago for a year.
As head designer, former Higbee’s department store buyer Chris Serluco brings merchandising expertise to the collection.
The fall line features such silhouettes as sleeveless sweaters, chunky turtlenecks, tie-neck tops and sweater coats in materials like cotton chenille and boiled wool with novelty details like embroidery and fringe. Circle skirts in printed silk and patchwork skirts compose the growing group of wovens.
FRED CURTIS, # C-301
New to Fred Curtis, Basement Clothing is an updated misses’ collection rooted in linen, Tencel and sueded sportswear. Launched in 1991, this outfit-driven Los Angeles line is available in sizes S-XL and aimed at women of all ages.
Classic-leaning silhouettes include vest sets, hooded tops, drawstring capris, and long skirts and dresses. Most of the washable pieces are more classic than trendy, although the addition of cotton nylon knit tops brings a younger feeling to the group. This fall, bright tones color the line. Wholesale prices range from tanks for $19, dresses for $40 and pants sets for $49.
A sister collection called Alfred-Venini, for after-five occasions, will launch at Stylemax as well. This group contains body-conscious dresses in 100 percent rayon crochet in dramatic colors — red, black and gold. Wholesale prices range from $59 for a dress to $89 for a three-piece set.
BOE CHMIL ASSOCIATES,
While this 20-year-old dancewear-inspired line was well known in the Eighties for cotton and Lycra spandex designs, the San Francisco-based collection has now found a niche in dresses, separates and lingerie in nylon mesh.
With 1200 accounts in specialty stores, department stores and catalogs, the line targets young, urban professionals who want contemporary styling with a good fit, said designer-owner Julienne Weston.
While silhouettes remain consistent, seven to 10 new prints are introduced every month, increasing the possibilities of the collection since every style is offered in every print. The varieties of prints for fall include batik-inspired patterns, geometrics and florals. Shirtdresses, wrap dresses and A-line skirts are featured, along with the growing group of briefs, camisoles and slipdresses. The line emphasizes mixes of sober and bright colors, such as cocoa brown and deep green infused with splashes of teal and crimson. Wholesale prices range from $9 for panties to $65 for dresses.
SHANE LIMBACHER, # J-216
After showing at three Chicago markets, this five-year old New York City sweater line is targeted at customers ages 20 to 40, in sizes S-XL.
With 120 styles offered in six to eight colors each season, the contemporary line uses fabrics like merino wool, angora, and rayon and nylon blends imported from Europe. Silhouettes range from basics, such as V-neck sweaters, to novelty styles such as the “envelope”-neck top. Fall features knits with asymmetrical, geometric and traditional necklines with detachable fake-fur accents. Colors are vibrant greens, magentas, reds, oranges, and neutrals. Wholesale prices range from $25-$45.
Cyrus’s 1,500 accounts are specialty stores, catalogs, private label and a growing department store sector. With business expanding by 35 percent this year, vice president Stephen Hakakian said that 2000 was the company’s most successful year so far.
“Our company formula is simple: European styling, fresh detail, and machine washable at a great price point,” he said.
SANDRA SOBA, # J-226
After several years as design director for Ralph Lauren, Valerie Fogg celebrated the millennium by launching Cloze, a Mystic, Conn. -based line with a contemporary look and realistic fit.
Addressing professional women between 25 and 50, Fogg creates looks to enhance the female form while concealing figure flaws, she said.
“There’s a huge void right now. Clothing is cut too small, too sexy, and too teenaged. My customers are hip, sophisticated and contemporary; they know they look good, but they know what to hide,” said Fogg.
The day-to-evening collection includes long suit jackets, cut-out turtlenecks with flared cuffs, bell-bottoms, and self-belted wrap dresses, tops and skirts. To flatter the derriere, skirts and dresses fall from the hip, and pants have a high rise to prevent waistband gapping. Whenever possible, she’ll tailor jackets in the waist to add shape to silhouettes, Fogg said. Using fabrics like moleskin, stretch shantung, and cotton and Lycra, she offers geometric prints and solids in brown, camel, green, black, and blue for fall. Sizes run from S-XL and prices range from $32 for tops to $75 for jackets.
STEVE ETTINGER, # G-230
Formerly known as Zahra, this recent addition for sales rep Steve Ettinger has expanded from its mother-of-the-bride beginnings to include a contemporary division for women 25 and older.
Although the line is sized 2 to 20, Fred Karassik, executive vice president of the Montreal-based company, said that 90 percent of his customers are over size 10 and in need of clothing that reflects current styles.
“Our line is unique because we fit the masses, given the high end of fashion we’re offering. We’re diversified and able to interpret trends to fit the customer without insulting them,” he said.
Rooted in one- and two-piece styling, the fall collection offers several categories: stretch vintage lace dresses, status print shirtdresses, rayon skirt and top ensembles and a lightweight day-to-evening group for warm weather dressing. Details include belt treatments on dresses, marabou collars, brooches and leather trim. Wholesale prices range from $40 for a rayon shirtdress to $75 for a jacquard embossed dress. Fabrics are imported from Europe.
O. Suzanne has 350 accounts, primarily serving specialty stores. North American wholesale sales volume for 2001 is projected at $10 million wholesale.