ARMANI OPENS 1ST ACCESSORIES SHOP IN MILAN
MILAN — Giorgio Armani has opened its first freestanding accessories boutique, a spare but warm space carrying a full range of women’s and men’s products from umbrellas and sunglasses to bags, shoes, leather jackets and small leather goods, on Via della Spiga here.
The store, which opened on Tuesday, is about 1,300 square feet and was designed in collaboration with the architect Claudio Silvestrin. It is the prototype for what the company hopes will be a string of accessories shops around the world.
The walls are made from St. Maximin cream-colored stone imported from France, while furnishings are made from Macassar ebony. Oxidized brass is used for the fittings and handles.
Giorgio Armani unveiled the accessories line with the spring 2001 collection last fall. He has set up a separate accessories division within the company to oversee production in small, independent workshops throughout Tuscany.
While Armani did not release sales projections for the new line, the company announced this year that consolidated net revenues — excluding the sales of such licensed products as fragrances, eyewear and watches — reached $970 million in 2000, while in 2001 that figure is expected to jump to $1.22 billion. All figures are translated at current exchange rates.