CAUSE FOR ACTION

NEW YORK — After the attacks on the World Trade Center, volunteers came out in droves. And many, of course, were disappointed to find that, purely because of numbers, lots of the ready, willing and able were turned away. But that didn’t stop hair and makeup artist Jason Hayes. He just got his colleagues together and organized a volunteer fund-raising event of his own, “Fashion Takes a Stand,” a runway show to benefit the Uniformed Firefighters Association Widows’ and Children’s Fund. It took place at Parsons.
Hayes called on all of his fashion contacts, including designers, makeup artists and hair stylists. He also enlisted publicists such as Libby Roberge of the Public Relations Society of America and Norma Quinto of Quinto & Co., as well as modeling agencies — the models worked free of charge. Designers who came aboard included Christina Perrin, Marithe & Francois Girbaud, David Rodriguez and Pesavento, all of whom had canceled their shows earlier.
But the clothes were hardly the point of the presentation. The larger plan was to entertain and raise money, and given the short notice, it’s understandable that some of the clothes shown weren’t as polished as they might have been. “None of the cast and crew had met before 3:00 p.m. Friday, and I was surprised how smoothly it went with 60 models on the runway,” said Hayes. The highlights of the show included Laundry’s white tuxedo, Miguelina’s yellow silk satin blouse and skirt, CD Greene’s bright and sexy gowns and Zang Toi’s black beaded satin evening looks. The event has raised about $13,500 to date, and Hayes plans to register Fashion Takes a Stand as a nonprofit organization and hold bi-yearly shows to raise money for various causes. To donate on behalf of the organization, send checks directly to the UFA, Widows’ and Children’s Fund, 204 East 23rd Street, New York, NY 10010.

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