FIT FOR THE CURE: Wacoal America is taking another step to help combat breast cancer. The bra specialist, which manufactures foundations under the Wacoal label, as well as the licensed Donna Karan Intimates and DKNY Underwear names, kicked off a year-long breast cancer awareness promotion called “Fit for the Cure” last week at the Saks Fifth Avenue flagship in New York .
The Fit for the Cure name is a trademark of the Susan G. Komen Breast Cancer Foundation.
The in-store campaign at Saks, which includes educational materials on breast cancer awareness and information on how to conduct a breast self-exam, will be featured at a number of key Saks doors, as well as at a number of other major department and specialty stores nationwide that carry Wacoal products.
As part of Wacoal’s ongoing commitment, the New York-based unit of Wacoal Japan will hold more than 100 Fit for the Cure events this spring to help women across the country find a perfect-fitting bra. For every woman fitted at the promotion in a Wacoal, Donna Karan or DKNY bra, Wacoal will donate $1 to the Komen foundation, said Liz Smith, Wacoal’s director of retail services. No purchase is necessary.
Barbara Lipton, vice president and divisional merchandise manager of intimate apparel and hosiery at Saks, said Saks will also contribute $1 for each bra fitting to the Komen foundation.
Smith said, “So many women have come in here saying I’ve always wanted a bra fitting, and now I can also help other women with breast cancer awareness.”
A final tally of sales for the week-long promotion was not available at press time, but John Bowman, president of the licensed Donna Karan Intimates and DKNY Underwear units of Wacoal, said the first two days produced daily bra sales of about $400. The average suggested retail is more than $40 for each bra.
Bob Vitale, vice president of sales at Wacoal, said the promotion is expected to be “extremely successful” because it is not staged exclusively during October, which is National Breast Cancer Awareness Month.
Vitale said Wacoal has made it easy for consumers to find a Fit for the Cure event at a regional retailer with a fitforthecure.com Web site, as well as a toll-free number, 1-800-Wacoal-0.
JOCKEY HEROINE: Freedom from panty lines is close at hand for the women of New York. A Jockey spokeswoman said a “Jockey Superheroine will arrive at Macy’s Herald Square on March 8, to rescue New York women from the age-old curse of panty lines.”
This event will mark the retail debut of the Jockey No Panty Line Promise Collection, a microfiber line of Tactel and Lycra spandex seamless underwear. The new style of panties features a leg binding that provides women a smooth fit underneath the most form-fitting apparel, according to the spokeswoman. The line also features heat-sealed logos for a second-skin fit.
Starting at noon, the spokeswoman said a “mysterious masked woman will arrive in her supermobile” at the main entrance of Macy’s on Broadway between West 34th and 35th Streets. She will hand-deliver the seamless panties to Macy’s sixth-floor intimate apparel department, where a fashion show will be hosted by TV commentator Lawrence Zarian.
It is unclear whether Jockey’s No Panty Line emissary will also be modeling the product as she enters Macy’s.
I LOVE PARIS: Some 100 innerwear and retail executives attended The Underfashion Club’s annual “I Love Paris” seminar on the trends of the Salon International de la Lingerie and the Interfiliere textiles and trimmings fair. The four-day trade show, which drew more than 20,000 international visitors, closed Jan. 29.
The trend report, which was staged at the New York Helmsley Hotel on Feb. 21, was presented by Iris LeBron, fashion director of intimate apparel, swimwear and activewear at DuPont. Highlight and impressions were given by Paul Heron, vice president of product development and design director of the Vanity Fair Intimates unit of VF Corp., and two executives from Milliken & Co.: Lisa Hoak, product manager, and Joyce Klauder, design merchandiser.
CRAZY FOR LOVE: Innerwear companies such as Natori Co. are receiving queries from independent film producer Ricardo Scipio about obtaining lingerie to be featured in an independent film called “Love Sexy.” The e-mails are asking innerwear manufacturers for “sleek, modern designs with a heavy European influence, but that is also an artistic comment on the commercialization of sexuality.”
An e-mail to the Natori firm described “Love Sexy” as “Boogie Nights”-meets-“The Bitter Tears of Petra van Kant,” a story that revolves around a documentary filmmaker named Deidre who “confronts her own internal demons.”
“It was very weird and strange,” said Jeanette Cantone, senior vice president of merchandising and design, “because the Natori company certainly is not this filmmaker’s cup of tea.”
UNDERGIRL PARTY: Accessory Concepts and its associated companies Undergirl, LuLu and fantasia, will host a cocktail party March 5 at 6 p.m. to celebrate the opening of the firm’s new showroom and corporate office at 31 West 43th Street.
The Undergirl line of underwear is designed by David Cohen.
TIME TO ROCK: The Lily of France division of Bestform at VF Corp. will host a cocktail party and fashion show Feb. 27 for its Rock On Color — less wire, more groove — product launch for the March 5 market.
The 6:30 – 9:30 p.m. event, which is by invitation, will take place at Spa, a downtown club in New York.
Meanwhile, the Vanity Fair Intimates unit of VF will host a Vanity Fair Woman cocktail party March 5 at the Icon Restaurant in the W Court Hotel in Manhattan.
The party, which will feature intimates for sizes 14 or larger on mannequins, is scheduled from 5 p.m. to 7 p.m. and is by invitation.