CELLA’S LUXE PASHMINA PUSH
Byline: Allessandra Ilari
MILAN — Die-hard luxury addicts are likely to get a kick out of the hand-finished pashmina lingerie Milan-based designer Giuliana Cella showed on the runway in her Russian-inspired fall-winter collection.
“Lingerie should be just as warm and as soft as anything else you wear in winter,” Cella said. “Plus, I like to experiment with new ideas, like when I did the silk brocade crash helmets.”
Cella showed two versions: On the basic side, there’s a teardrop-shaped bra with hand-scalloped trim and matching tap pants in rose, geranium red, camel and light green. For steamy moments, there’s a decollete bra with colorful embroidery and Chantilly lace with coordinating tap pants in black, rust and wine-red.
Both styles have matching Kimono-sleeved and belted robes lined in silk.
All of the pieces in Cella’s collection are crafted by local seamstresses in antique brocades, jacquards and damasks. The antique fabrics, primarily from the Far East, range from the 17th and 18th centuries. The wholesale prices reflect the luxe factor: $125 for sets and $270 for robes. Cella noted there has been no price resistance from retailers.
In the U.S., she said her designs will be sold at major specialty stores, such as Neiman Marcus and Henri Bendel. In Italy, two upscale and trendy boutiques will carry Cella’s items: Marisa and Giglio.