NEW YORK — Marc Jacobs is on such a roll that he’s rolling out three new store launches in Manhattan this summer.
Robert Duffy, president of the firm, confirmed that the company has signed a lease for a new women’s store to open at 405 Bleecker Street on June 13, right next to the men’s store opened last year. Then, on Aug. 1, Marc Jacobs will open its first accessories store just down the street at 385 Bleecker Street, creating a triumvirate of Jacobs stores in the West Village.
Finally, the company’s flagship at 163 Mercer Street will be turned over to the wildly successful Marc by Marc Jacobs collection, which launched this spring at retail, he said.
“We’re moving our women’s store to the West Village because a lot of our female customers live there and were going into the men’s store on Bleecker Street and placing special orders out of the look book,” Duffy said. “As SoHo becomes a bit more commercial, our designer customer wants to have a little more of the quiet, sedate neighborhood and a less busy environment.”
When Jacobs opened the Mercer Street store four years ago, the designer was one of the pioneers of his particular stretch of SoHo. The neighborhood has since experienced a dramatic retail revolution, populated by luxury brands as well as a variety of contemporary and streetwear stores.
“For our customer, the designer store is a destination store, and it’s nice to have it over in the West Village, hidden away,” Duffy said. “I’m doing my own little street of shops over there. I love the charm of that neighborhood.”