ECRM SHOW NEWS
American International has repackaged and reformulated its Clear Perfection corrective cosmetics line, with the intent of expanding its distribution nationally. “We haven’t reached our potential in this line,” commented Delight Slotemaker De Bruine, sales manager, West. The 25-stockkeeping-unit collection was introduced as the mass market’s answer to Dermablend, a correctives brand found in department and specialty stores. Items include Lip Scruffer, an exfoliator for lips and Face Fixers, a collection of corrective tints.
Fira Cosmetics, a division of Irene Gari, made its first appearance at ECRM to showcase a selection of trendy teen cosmetics items including lip glosses and eye shadows that look like cell phones. Fira, which has won acceptance in specialty stores and snagged 7-Eleven’s private label business, is now looking to broaden its reach among mass and drugstore retailers. It is already in select Duane Reade, Longs and Meijer stores.
Unknown Zone debuted a new children’s line called Bath Krayons that features shampoo and bubble bath in crayon-shape bottles.
Worldwide Cosmetics presented new semipermanent lip and eyeliner pencils, a “high pearl” mascara and fluorescent lip gloss that glows in the dark. Worldwide, which has a professional division, has been operating in the retail market for 2 1/2 years and expects its account list to grow from its current 13 to at least 20 this year, said Michael Eckert, vice president, retail sales division.
Royal Sanders, known for its Vincent van Gogh fragrances, is introducing three new product collections this year. The lineup includes a five-item bath collection and a five-sku skin care line for women 25-plus. Later this year, a 150-sku color line will be unveiled. l
Surrey Inc., a major producer of glycerine and decorative soaps is introducing “Slab Soap,” a four-pound bar of soap that can be sliced and sold by the ounce.
Former Pavion owner Steven Acker is back in the business with Fragrances of France and is relaunching the classic scents Tigress, Aphrodisia and Woodhue. It is also introducing a new body spray line, Frutti Tutti.