A DECADE OF ALLURE: Celebrating Allure’s 10th anniversary last Thursday during Fashion Week, S.I. Newhouse Jr., Steven T. Florio and James Truman threw a cocktail party at the Four Seasons Grill Restaurant honoring editor in chief Linda Wells. Among the revelers were Gretchen Mol, Frederic Fekkai, Jane Lauder and Kevyn Aucoin. Wells, who has overseen the magazine since its inception, recalled the fate of Allure’s first issue. “It went into the shredder,” she laughed. “We had to go back to the drawing board.”

BEAUTY SHIFT: Shannon Cooney has been named director of public relations at Kiehl’s, responsible for U.S. press relations. Earlier, Cooney was public relations manager for Calvin Klein Cosmetics.

NEW VPS NAMED: Nancy Landsman Berger and Leslie Picard have been named vice presidents of corporate sales at Conde Nast Publications. Both executives report to Steven F. Binder, senior vice president, corporate sales. Most recently, Berger was associate publisher of Vanity Fair. Picard had been executive director, corporate sales since last fall. In 1998, she was named corporate ad director.

BIG PLANS: As the newly christened The Sak Elliott Lucca, the San Francisco-based handbag brand, formerly and simply known as The Sak, has kicked off an ad campaign that is its largest media buy to date — up 65 percent from last spring.
The Patrick Li-art directed ad campaign stars model Tasha Tilberg. The new leather handbag line is boxed in a series of tight frames shot by Liz Collins and styled by Joe McKenna. The new, edgier look is a departure from the company’s former minimalist product shots against a white background.
“The most important thing is [the ad images] had to be approachable, confident. That is the new directive for our brand. There are a lot of campaigns out there where the women featured are so intimidating,” said Gabriel Gima, vice president of marketing. Ads ran in the February issues of Surface, Nylon, Flaunt, Harper’s Bazaar and Index, and are in the March issues of In Style, Marie Claire, Glamour and Mademoiselle.

PRIME TIME: More magazine, targeted to women 40 and over, will launch its second annual More Magazine 40+ Model Search with Wilhelmina Models. The three grand prize winners will receive Wilhelmina modeling contracts, as well as appear on the fashion pages of More’s October 2001 issue.

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