MILAN — Gucci Group has named Alain G. Denoly, a beauty industry veteran, chief executive of YSL Beaute Inc., the U.S. arm of the fragrance company.
Denoly, who begins work on March 26, will report to Chantal Roos, chief executive of YSL Beaute.
Denoly, who began his career in 1966 at Orlane Spain, was most recently managing director for CFEB Sisley, a post he had held since 1992. Before that, he was executive vice president and director general for Estee Lauder Corp. Canada, and director general for Estee Lauder Mexico.
“His knowledge of the North American market as well as his experience in the beauty industry make him the perfect person for developing our activities in the U.S. market and establishing a true partnership with distribution,” Roos said in a statement Tuesday.
Denoly succeeds Donald Loftus, who stepped down Feb. 7, as reported in these columns. In the last year, Gucci Group has been rapidly changing the face of YSL Beaute. It recently merged the YSL Beaute and Boucheron fragrance divisions in the U.S. under the newly created YSL Beaute Inc. in a move aimed at creating a more effective organization.
In addition, the top positions in human resources, finance, operations and information services were eliminated when Gucci shouldered the infrastructure functions of YSL, leaving the New York beauty subsidiary with sales, marketing and public relations.
YSL Beaute, the beauty unit of Gucci Group, controls the Yves Saint Laurent and Roger & Gallet brands and holds the licenses for Oscar de la Renta, Van Cleef & Arpels and Fendi. The company employs about 3,600 people worldwide.

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