ACIERNO NAMED TO HEAD ELC ONLINE
Byline: Janet Ozzard
NEW YORK — Ann Acierno has been named senior vice president and general manager of ELC Online, the Internet division of The Estee Lauder Cos. Inc.
Acierno, who had been president of InStyle.com, succeeds Angela Kapp who, as reported, resigned two weeks ago to start her own consulting company.
“Anne has the right combination of experience in retail, style and a very high taste level,” said William Lauder, president of Clinique Laboratories Inc. In an interview from Colorado, where he was attending the Sundance Film Festival, Lauder said that Acierno’s background, which includes stints in direct mail and online at Saks Fifth Avenue, and at Popular Club, a division of J. Crew, gives her an ideal perspective on bringing brands and technology together.
The fact that there’s no beauty on Acierno’s resume is no cause for concern, he said. Her extensive retail background “is close enough,” Lauder said. “She’s familiar with our key retailers, she’s familiar with our key customers.”
Acierno had left her post as president of InStyle.com at the end of the year, as part of a restructuring at the magazine that included the cancellation of the e-tail portion of the magazine’s Web site.
Now, said Lauder, Acierno will jump head first into the relaunch of Gloss.com, the Lauder-owned beauty mega-Web site that is slated to launch this spring. Backed by the Lauder power and featuring all the Lauder brands, from Estee Lauder, Clinique and Origins to Bobbi Brown, Stila and La Mer. In the shifting and heavily competitive world of online beauty sales, the Gloss.com powerhouse is expected to hit with a bang.
As such, said Lauder, “that is obviously our biggest project, and in itself is a major challenge.” In addition, Acierno will be overseeing the creation and installation of various Lauder brand modules, which function almost as online boutiques or beauty counters, that will go up this year on Web sites with retail partners including Macys, Neiman Marcus and Nordstrom, Lauder said.
“Once we get those done, and see what’s working and what’s not working, we’ll have a lot of learning under our belts and we’ll be able to think about the next step,” he said.