STYLE.COM’S STORE ON DECK
Byline: Janet Ozzard
NEW YORK — The e-tail partnership between fashion Web site Style.com and Neiman Marcus will launch in early March with a full plate.
Included are spring fashions from Calvin Klein, Oscar de la Renta, Marc Jacobs, Chloe, Jean Paul Gaultier, Miguel Adrover, Narcisco Rodriguez, Tuleh and Roberto Cavalli; accessories and footwear from Manolo Blahnik, Anya Hindmarch, Jamin Puech, Jerome Gruet, Lambertson Truex, Megan Park, Marc Jacobs Handbags, Rafe Shoes, Christian Louboutin and Sigerson Morrison; jewelry from Lee Angel, M & J Savitt and Me & Ro; and sunglasses from Oliver Peoples and Selima.
Style.com, which is the official Web site of Vogue and W magazines, is a property of CondeNet, the Internet affiliate of Conde Nast Publications and Fairchild Publications Consumer Magazine division. Conde Nast and Fairchild, parent of W and WWD, are divisions of Advance Publications.
As reported, StyleShop is a partnership with Neiman’s, which will handle orders, inventory, shipping and returns, and will pay a commission on sales to Style.com. What will distinguish StyleShop, said Style.com’s managing director, Goli Sheikholeslami, is its strong editorial voice and the availability of top fashion looks.
“A person coming to Style.com should get two messages from the site: one, that it is the online home of Vogue and W+and two, that you can shop,” she said.
While the e-tail site is still fine-tuning the navigation, Sheikholeslami said the shopping element will be prominent on the home page.
“It’s an opportunity to reach additional customers and to share the Neiman Marcus experience in a different way, but with the same cachet,” said Gayle Tremblay, vice president of marketing for neimanmarcus.com.
StyleShop will function as its own store, she said, and buying will be done by a Style.com team headed by director of merchandising Christy Brechner. Brechner will work independently from the magazine editors by consulting with Style.com’s editorial staff, headed by Lauren DuPont, as well as the buying staff at Neiman’s.
The look of StyleShop will also be determined by Style.com’s staff, she said, although with input from Neiman’s and the designers. Still, “we’ll lead that process,” said Sheikholeslami.
And although for the moment the shop will carry only fashion and accessories, beauty could be added at some point, she said.
“There are no specific plans, but we have been thinking about it, because it’s obviously such an important part of fashion,” she said.