NEW YORK — Tommy Hilfiger is broadening his reach.
Tommy Hilfiger Corp., the $2 billion apparel company, will launch Tommy Hilfiger Woman, a plus-size collection, in stores this fall. The line will be shown to buyers in March.
The company, citing the fact that one-third of all American women wear size 16 or larger, said that the line was a result of retailer demand, customer inquiries and research.
Aimed at women who wear sizes 14-22, the extension of the existing women’s line will mirror Hilfiger’s main offerings in design and style, with an emphasis on youthful, casual, fashion-forward clothing. The classic preppy line will include key items such as the five-pocket, carpenter and bootleg jeans, stonewashed chinos, signature button-down oxford shirts, sweaters and selected outerwear styles. Wholesale price points range from about $14 for a logo T-shirt to $125 for outerwear. Hilfiger is targeting the top 350 department store doors.
Hilfiger is making a stab at a highly lucrative market. According to Fairchild’s Strategic Information Services, the plus-size market generates annual revenues of $26 billion and accounts for 27 percent of all women’s apparel sales. The market is populated by brands such as Elisabeth, a division of Liz Claiborne Inc.; Emme; Maggie McNaughton; Delta Burke; Ellen Tracy, and Leslie Fay.

load comments
blog comments powered by Disqus