TIGER WOODS: NEW TRICKS FOR NIKE
Byline: Rosemary Feitelberg
NEW YORK — Tiger Woods is up to his old tricks again.
The golf star demonstrates how deft he can be with two golf clubs and a golf ball in Nike Golf’s new ad campaign, which breaks Saturday.
With a five-year, $100 million endorsement deal, Woods is Nike’s leading pro athlete.
Called “Hacky Sack II,” the spot shows Woods tapping the ball from one wedge to the other, before slicing it with a one-handed swing. Not one to take the simple route, Woods taps the ball off his elbow, baseball cap and between his legs. Nike ran a similar commercial last year, but the new edition involves even more finesse.
Developed by Wieden & Kennedy and directed by Joe Pytka Productions, the ads play up Nike Tour Accuracy golf balls.
Dressed in a Nike polo shirt, black pants and baseball cap, Woods does not speak in the ad. It closes with the voiceover, “The Nike Tour Accuracy ball. Great with wedges.”
The first commercial airs Saturday on CBS, during coverage of the PGA Tour’s AT&T Pebble Beach National Pro-Am. ESPN and The Golf Channel will also air the spot Saturday.
Woods, who hyperextended his knee Wednesday after a fan rushed him during a practice round for the tournament, is expected to tee off Saturday.
For the first time, consumers will be able to get a sneak peak of the new spot online today at Nikegolf.com.
Online advertising will be part of the campaign, which will run at least through the Masters in April, according to Mike Kelly, marketing director for Nike Golf.
Bob Wood, president of the division, said, “We have a whole new set of tricks to frustrate American golfers with.”