A NEW GENERATION FOR GOUTAL
Byline: Brid Costello
PARIS — At Annick Goutal, it’s all in the family.
The house’s most recent limited-edition scents, Le Muguet and La Violette (French for lily of the valley and violet), highlight Goutal’s 26-year-old daughter’s presence on the fragrance scene.
They are the first that Camille Goutal has worked on without the assistance of her mother, Annick Goutal, the late founder of the eponymous house. Camille Goutal developed the fragrances with Goutal’s former assistant, Isabelle Doyen.
“[Camille] is the spirit of Goutal, while Doyen is the nose,” explained Brigitte Taittinger, president and chief executive officer of Annick Goutal.
Camille Goutal chose the scents’ floral overtones for symbolic reasons. “Lily of the valley and violet are two flowers that were very important to her mother,” explained Taittinger. “There is [also] a tradition in France where you smell lily of the valley on the first of May: It’s a symbol of luck and happiness.” Violet, Taittinger added, is a flower that Goutal loved and was also the name of her father’s house.
Such predominantly single-note fragrances are unusual for the Annick Goutal stable, explained Taittinger. Its Ce Soir Ou Jamais scent, for instance, contains 160 different notes.
Four thousand bottles of Le Muguet and La Violette will be introduced globally in April. In the U.S., Nordstrom will sell La Violette exclusively, while Saks Fifth Avenue will be the sole vendor of Le Muguet. Industry sources expect the scents will do about $200,000 globally.
Both fragrances come in traditional fluted Annick Goutal bottles with a colored ribbon — purple for La Violette and green for Le Muguet.
The eaux de toilette come as 50-ml. sprays, which Taittinger thinks will attract younger customers with their price points of $47. Prices are converted from the current exchange rates and are for France.
Window displays and 2-ml. samples will accompany the launch at Annick Goutal stores.