DUPONT AWARDS EUROPEAN CREATIVITY
PARIS — DuPont Lycra, in partnership with European hosiery manufacturers and design schools, held the final of the European Creative Hosiery with Lycra Contest at the Salon International de la Lingerie last month.
Contest partners included Austria’s Wolford, Great Britain’s Jonathan Aston, Italy’s Pierre Mantoux and Spain’s Aznar, as well as design schools such as Germany’s Esmod Berlin and Great Britain’s Nottingham Trent University.
According to a DuPont statement, the company hopes that the contest will “stimulate the hosiery market through creativity by encouraging audacity and innovation, as an additional asset for the whole production chain from manufacturer to consumer, not forgetting retailers.”
At the event, the looks were not only a far cry from traditional hosiery styles, they were a fresh rendition of what could be a boom for the sagging legwear business — primarily sheer hosiery.
Giving new inspiration to nude and sheer black Lycra-blend legs was a myriad of creative ideas: ultrasheer black pantyhose with a rhinestone seam at the back with encrusted rhinestone toes for evening strappies, blue plaid thigh-highs with coordinating thong-back string bikinis, graffiti-printed tights in fashion colors, floral colorblock placement prints and graphic black motifs.
The three top winners were: Billie Tuttle of Nottingham Trent University, with legwear produced by Pierre Mantoux; Sara Patric of Atelier Chardon Savard, with legwear made by Well; and legwear manufactured by Pierre Mantoux for Ilaria Bovasi of Marangoni.