LOTS OF CHANGES IN PR DEPARTMENTS
NEW YORK — A number of fashion firms here are doing the PR shuffle.
Jo-Di Moore has been named senior director of women’s public relations and global communications at Tommy Hilfiger Corp. She succeeds Melissa McCarthy, who joined Estee Lauder USA as executive director of communications.
Moore joined Hilfiger a year ago and was director of children’s and home publicity. In her new role, she’s responsible for publicizing women’s sportswear and all women’s licensed products and reports to Avery Baker, vice president of women’s marketing.
At Carolina Herrera Ltd., Kimberly Flaster has been named public relations director. She succeeds Phoebe Gubelmann, who left to start her own fashion business. Flaster was public relations manager at Gucci America Inc.
She will be responsible for all press communications for the Carolina Herrera New York collection, including fashion and accessories, as well as for the CH Carolina Herrera collection of women’s and men’s fashion and accessories, which is being launched in March in Europe through a network of freestanding CH Carolina Herrera stores.
Flaster reports to Claudia Thomas, president and chief executive officer of Carolina Herrera.
Elsewhere, Sia Shin has been named director of public relations at Luca Luca. She takes the post most recently held by Dawn Brown, who joined Barneys New York last year. Earlier, Shin worked for Bottega Veneta as public relations manager.
At Escada, Laura Hanson has been named public relations director, a new post. She had been director of public relations at Halston.
Amy Bratt has joined Ralph Lauren Fragrances as director of public relations worldwide, succeeding Rachel Low, who went to Prada Beauty.