NEW YORK — Andrea Robinson has been promoted from general manager to the new post of president of Ralph Lauren Fragrances Worldwide, a division of L’Oreal USA.
Robinson has been with L’Oreal since 1996, when she joined as general manager of the Helena Rubinstein division. She became general manager worldwide of Ralph Lauren Fragrances a year later.
“Andrea’s experience at Ralph Lauren Fragrances, coupled with her innate understanding of the prestige marketplace, has resulted in a series of successful fragrance introductions including Romance, Romance Men and most recently, Ralph,” said Guy Peyrelongue, president and chief executive officer of L’Oreal USA, in a statement. As reported on Monday, Peyrelongue announced he would retire from L’Oreal at the end of this year.
According to the L’Oreal statement, Robinson’s responsibilities include marketing brand strategy, product development, public relations and advertising for all Ralph Lauren Fragrances Worldwide.
Robinson, who once described herself as a “rebel in a suit,” has worked in the beauty industry for more than 25 years, including a stint at Revlon as senior vice president of new business development and as a beauty editor at Vogue.